Welcome to the official showcase of the ‘Experience Electric with MAXUS’ event, held at the iconic Mondello Park, Dublin, from June 25th to 27th, 2024. This event was a landmark occasion, bringing together industry leaders, customers, and enthusiasts to celebrate and explore the future of electric mobility
Event Highlights
Insightful Workshops
The event featured a series of enriching workshops led by renowned industry experts and brands:
First Citizen & Sales: Delivered by George Ormsby and Karl Haughton from First Citizen, this session provided essential sales strategies and insights, setting the stage for successful electric vehicle sales.
MAXUS Intelligence & Battery Degradation: Hosted by Jan O’Hara, Scott, and Adam along with Paul Rogerson from MAXUS Intelligence, participants delved into the advancements in battery technology, understanding the improvements and what they mean for performance and longevity.
Charging & Chargers: Des Mulhare from Charging & Chargers showcased the latest innovations in charging solutions along with Owen Murray, explaining how these advancements enhance the overall charging experience.
Aftersales Support: Noel, Eamon, and Keith highlighted our comprehensive aftersales services, ensuring that MAXUS customers receive unparalleled support and care.
Thrilling Test Drives
One of the most exciting aspects of the event was the opportunity to test drive MAXUS electric vehicles on the renowned Mondello Park track. Attendees experienced the thrill of driving our cutting-edge electric models, enjoying their smooth performance, impressive acceleration, and advanced features. The feedback was overwhelmingly positive, with many praising the vehicles’ innovative technology and exceptional handling.
Media Coverage and Engagement
We were honoured to welcome media representatives from both the UK and Ireland, who helped amplify the event’s reach and share our vision of electric mobility with a broader audience. Their coverage and engagement were invaluable in highlighting the key moments and innovations showcased during the event.
Thank You for Your Support
The ‘Experience Electric with MAXUS’ event was a testament to our commitment to leading the charge in electric mobility. We extend our heartfelt thanks to everyone who attended, participated, and supported this event. Your enthusiasm and feedback drive us to continue pushing the boundaries of innovation.
Watch the Event Highlights
Relive the excitement and see the highlights of the ‘Experience Electric with MAXUS’ event. Watch our event video to catch all the key moments and insights shared during these three incredible days.
Join Us on the Journey to a Greener Future
Stay tuned for more events and updates as we continue to innovate and lead the way in electric mobility. Together, let’s drive towards a sustainable and exciting future.
London, UK – MAXUS, a leader in innovative automotive solutions, is excited to announce the launch of a spectacular large format Out-Of-Home (OOH) campaign showcasing its newly introduced electric vehicles, the eDeliver 5 and MIFA 7. This campaign was set to illuminate the streets of London and Liverpool, demonstrating MAXUS’s commitment to sustainable and intelligent mobility.
Campaign Overview
MAXUS’s latest campaign, executed by Harris MAXUS, aims to captivate audiences with stunning projections on iconic landmarks across London and Liverpool. This bold approach highlights the brand’s innovative spirit and the remarkable features of the eDeliver 5 and MIFA 7, setting a new standard in the automotive industry.
Campaign Highlights
Breathtaking Projections: The eDeliver 5 and MIFA 7 will be featured in large format projections, lighting up notable locations and capturing the attention of passersby. These projections will not only showcase the vehicles’ sleek designs but also emphasize their advanced technological features.
Innovative Vehicles:
eDeliver 5: Engineered for urban delivery, the eDeliver 5 offers a zero-emissions solution with a 330-mile range and a payload capacity of up to 1200kg. Equipped with the intelligent driving assistant “Hi Maxus,” this vehicle is designed for efficiency and sustainability.
MIFA 7: This luxurious and eco-friendly vehicle features a 298-mile range and a powerful 90kW battery. The MIFA 7 combines advanced technology, a spacious interior, and intelligent driving features to provide an unparalleled driving experience.
#MAXUSMovesUK Movement: Both vehicles are part of the #MAXUSMovesUK initiative, promoting sustainable and intelligent driving solutions. This campaign invites the public to join the movement and experience the future of mobility.
Campaign Impact
The large format OOH campaign is designed to engage and inspire. By bringing the eDeliver 5 and MIFA 7 to life in prominent urban spaces, MAXUS aims to reach a broad audience and demonstrate the practical benefits and technological advancements of its electric vehicles.
Join the Movement
MAXUS invites everyone to witness the spectacular projections and learn more about the eDeliver 5 and MIFA 7. Join the #MAXUSMovesUK movement and be part of the future of driving. For more information and to make an enquiry.
Revolutionary Electric MPV and eLCV steal the spotlight at the Harris MAXUS stand
23 April 2024: Harris MAXUS has once again stolen the limelight at the annual Commercial Vehicle (CV) Show in Birmingham, introducing a further two high spec electric vehicles to the UK market. With parent company, Harris Group, gearing up for unprecedented growth in 2024/2025, MAXUS is leading the charge towards a cleaner, greener future.
This year’s CV Show saw MAXUS showcase 13 electric vehicles, its largest EV show display ever with the impressive line-up including the MAXUS eDELIVER 5 (electric LCV) and MAXUSMIFA 7 (MPV), which were unveiled on press day amid much fanfare.
Speaking at the launch, Mark Barrett, Managing Director of Group Franchises at Harris Group, said: “It’s been eight years since the debut of our first all-electric commercial vehicle, the EV80, at the CV Show, marking a remarkable journey of progress and innovation in the ever-evolving landscape of electric vehicles.
“As a young brand, MAXUS has swiftly emerged as a trailblazer in the electric vehicle sector. And while we may be perceived as disruptors, our commitment to enhancing EV technology remains steadfast. Since 2016, we have introduced ten superb commercial and passenger vehicles to the UK market, eight of which are fully electric.
“Our latest products are yet another example of our e-vehicle market leadership and our unmatched ambition to continually build on our range. The eDELIVER 5 combines impressive range with adaptable design, while the MIFA 7 blends luxury comfort with cutting edge technology and efficiency. These vehicles not only showcase MAXUS’ relentless pursuit of innovation but also underscore our mission to provide customers with unparalleled driving experiences.”
MAXUS eDELIVER 5 – CV Show model spec
Battery pack capacity: 64kWh
Range: 208 miles (335km) WLTP combined, or 300 miles (489km) Urban / City range
Payload* 1200kg
Cargo volume – cubic capacity 6.6m3 / 7.6m3
Peak power 120kW
Peak Torque 240Nm
Body types:
L1 H1 Overall Dimensions: 4800 x 1874 x 1960mm
L1 H2 Overall Dimensions: 4800 x 1874 x 2180mm
Cargo dimensions:
L1 H1 Internal Cargo Space : L: 2654 x W: 1704 x H: 1455mm
L1 H2 Internal Cargo Space: L: 2654 x W: 1704 x H: 1675mm
Adaptive cruise control, lane departure warning and lane keep asistance, 3600 surrounding camera and rear sensor & speed limit ID system
12.3 inch centre screen with MP5, USB, Bluetooth, Wireless Carplay & Android Auto
Internet of Vehicle (IOV) capabilities including navigation/voice control and telematics as optional
Double sliding door, rear double opening with 1800 hinge & binding rings
Priced from £34,000 (excl. vat & reg fee). Prices TBC for Ireland.
Available to order now, with delivery expected in August 2024
MAXUS MIFA 7 – redefining luxury travel
Following the introduction of one of the world’s first fully electric MPV, the MIFA 9, to the UK and Irish markets in 2022, MAXUS has unveiled the compact MIFA 7.
Premium model: 90kWh battery offering a range of up to 298 miles/480km (WLTP combined).
Luxury & Elitemodels: 77kWh battery offering 255 miles / 410km WLTP combined on a single charge.
90kWh option available with optional IOV (Internet of Vehicle).
With a body size of 4,907 x 1,885mm x 1,756mm (ex-luggage rack), the seven-seater boasts the best internal width ratio in its class, providing passengers with significant space for outstanding levels of comfort.
Reflecting the vehicle’s key attributes Maximum, Intelligent, Friendly and Artistic, the MIFA 7 seamlessly blends sleek aesthetics with aerodynamic functionality, designed to significantly reduce wind resistance and energy consumption. This thoughtful engineering not only enhances the vehicle’s efficiency but also extends its range, ensuring prolonged journeys between charges.
Mark Barrett confirmed that the MIFA 7 would cater for a number of audience segments including taxi drivers, executive chauffeurs, hotels and hospitality providers, as well as families.
MIFA 7 – CV Show display model – pre-production Model LHD)
90kWh high energy density ‘One Pack’ battery (newly developed by SAIC + CATL)
180kW motor with a maximum torque of 350Nm
18” wind resistant alloy wheels, designed to improve range
2975mm wheelbase
Electric sliding doors and hidden door handle design for sleek modern look
Large panoramic sunroof
Wireless charging in the cockpit, plus 4X type-C and 4X USB charging ports for passengers
Intelligent Driving Assistance System, using Internet of Vehicle (IOV) capabilities with: Intelligent driving cameras and radars on the vehicle providing adaptive cruise control, integrated cruise assist, automatic emergency braking, forward collision warning, lane departure warning, lane keeping assist, speed limit information function and intelligent high-low beam control
Starting price of £48,774 OTR. Prices TBC for Ireland.
Available to order now with delivery expected in August 2024
Supporting the switch to greener motoring
Manufactured by SAIC Motor Corporation Limited, MAXUS is actively driving the transition to greener motoring for organisations, businesses, and individuals. Behind MAXUS’ commitment to accessible eco-transportation lies SAIC’s strategic integration of in-house technology and its prestigious Lighthouse factory status.
As a member of the Global Lighthouse Network (GLN) of advanced manufacturers, leading companies like SAIC are leveraging cutting-edge technologies like AI and digitalisation to drive profitable growth and minimise the environmental footprint of manufacturing processes. In 2021, SAIC bolstered its commitment to innovation by establishing an in-house Research and Development (R&D) team focused on AI, big data, cloud computing, and cybersecurity. This strategic move was aimed at accelerating the development of new energy intelligent connected vehicles, further driving down costs and expanding accessibility.
MAXUS’ full range of EVs was on display at the CV Show, with the brand offering visitors a pure EV experience for the fourth consecutive year.
*Exclude driver & passenger weights. Max payload dependent on vehicle size and battery size.
CV Show product specs detailed below.
ABOUT HARRIS GROUP
Harris Group is a leading automotive distributor in the UK and Ireland. Founded by Pino Harris in Dublin, Ireland, and now operating under the stewardship of CEO Denise Harris, for more than 50 years the company has distinguished itself through a spirit of innovation, a strong moral conviction and a commitment to excellence in customer service and training. Today, with a newly-appointed executive leadership team, exciting brand partnerships and significant investment across all departments, Harris Group is building on the legacy of Pino Harris while forging a new path towards a future of clean, sustainable and cost-effective commercial and mass transportation solutions.
For media information please contact the team at Sherry Communications:
Do you want to purchase a commercial electric van? You are not alone. More and more business owners are looking into electric vehicles (EVs) due to the Irish Government’s commitment to promoting the switch to zero-emission vehicles. Agencies such as the Sustainable Energy Authority in Ireland and Transport Infrastructure Ireland are working tirelessly to make this commitment and the necessary infrastructure a reality. A Maxus electric van is the ultimate zero-emissions alternative to your petrol or diesel van, and we share our ultimate guide to choosing a commercial electric van in Ireland.
An Overview of Commercial Electric Vans
A commercial electric van operates under the same principles as a personal battery electric vehicle (BEV). It boasts fewer moving components than a conventional internal combustion engine (ICE), leading to reduced maintenance and repair needs. Additionally, you can lower operating costs, like electricity, by installing solar panels at your charging stations.
Commercial electric vans boast zero tailpipe emissions, exempting you from road user charges in Ireland’s low-emission zones (LEZ), ultra-low-emission zones (ULEZ), or clean air zones (CAZ). They also present an effective solution to noise pollution. These vans are so quiet that fitting an acoustic vehicle alerting system (AVAS) is mandatory in many countries.
The Different Types of Commercial Electric Vans in Ireland
Though the availability of light electric commercial vans surpasses that of heavy goods vehicles (HGVs), the market for electric HGVs is steadily expanding. Specialising in electric vans, Maxus offers a commercial range tailored to every requirement, whether it’s payload, loadspace, passenger capacity, or driving range. We are also experts at commercial van conversions. Let’s look at our commercial range in more detail:
Maxus eDeliver 9
The Maxus eDeliver 9 features a storage space accessible via a sliding door and double rear doors opening to 236°, an 8-way adjustable driver’s seat with an armrest, and three battery options.
Battery: Fast charge of 80% in 45 minutes (DC)
Range: up to 352 city km per charge
Payload: 1200 kg
Maxus eDeliver 7
The mid-sized Maxus eDeliver 7 electric van is perfect for transporting goods, equipment, or cargo.
Range: up to 547 city km per charge
Payload: 1135 kg
Trailer capacity: up to 1500 kg
Maxus eDeliver 3
The Maxus eDeliver 3, the most compact of the Deliver range, is so technologically advanced that the cabin area can serve as your fully equipped office.
Range: up to 343 city km per charge
Payload: 865 kg
Cargo volume: 4.8 m3
T90EV Pick-up
The Maxus T90EV pick-up is another electric commercial vehicle option, blending strength, efficiency, and state-of-the-art technology.
Battery: Fast charge of 80% in 45 minutes (DC)
Range: up to 354 city km per charge
Payload: 1000 kg (maximum).
Key Considerations for Choosing a Commercial Electric Van
The key factor in choosing commercial electric vans for your business is ensuring they are fit for purpose. Consider the range to determine the driving distance on a charge, whether for long distances or city driving. Also, consider the battery’s recharge time. As the commercial electric van market is still developing, it’s also wise to consider the potential resale value and insurance costs.
The Best Commercial Electric Van for Your Needs
Choosing the right Maxus EV means opting for an eco-friendly van designed for durability. Our vans are data-driven, and equipped with the Maxus Intelligence Onboard System for real-time information on location, speed, charging times, range, and much more.
Every Maxus EV comes with a five-year vehicle warranty and an eight-year warranty on its high-voltage battery, alongside nationwide breakdown assistance, service, repairs, and original parts. Maxus vans stand out for their exceptional quality.
Maxus is dedicated to sustainability and outstanding service. Contact us today to find the ideal commercial electric van for your business in Ireland.
According to the Central Statistics Office, Irish van drivers are embracing electric vehicles in record numbers, with new registrations increasing daily. So, what’s driving this surge in adoption? According to our customers, it’s a combination of the need for a more sustainable future and a growing awareness of the operational savings associated with electric vans.
The Financial Benefits of Choosing Electric Vehicle Fleets
The day-to-day operational costs of an electric vehicle are more economical than those of regular petrol or diesel vehicles. The average cost of charging an electric commercial van in Ireland is around 35.83 cents per kilowatt-hour (kWh) for a standard home metre. This means that charging an electric van for a 100-kilometre trip would cost approximately €5.37, based on an average electricity consumption of 15 kWh/100km for electric vehicles. Additionally, electric vans have fewer moving parts and require less maintenance since there’s no need for oil changes. Furthermore, by taking advantage of discounted off-peak electricity rates, you can maximise your savings.
Electric Van Owners Enjoy Government Incentives and Tax Benefits
The Irish government is committed to an electric future, offering generous grants for electric van purchases and charger station installations.
The ZEVI Electric Vehicle Grants covers different types of electric vans. Private electric vehicle purchases are eligible for savings of up to €3,500, while commercial electric vehicles offer potential savings of €3,800.
The Electric Vehicle Home Charger Grant provides a grant of up to €300 towards the purchase and installation of home charger stations.
A 2020 Consumer Reports US study found that EVs are 50% cheaper to maintain and repair. Jessica Potts, of BookMyGarage, explains the reasons. “EV powertrains are a lot simpler and don’t require engine oil changes, air filters, spark plugs or fuel filters. Servicing an electric vehicle requires less labour and fewer replacement parts and fluids, helping to lower costs.”
The Operational Benefits of Choosing Electric Commercial Van Fleets
With electric vehicles, engine trouble becomes a thing of the past, and you can rely on your battery to perform consistently. Modern electric vehicle batteries are built to last, many of which are covered by warranty. We guarantee your new Maxus electric vans for 5 years (60,000 miles) and the van battery for 8 years (100,000 miles).
As EV charger technology continues to evolve, you can expect even greater performance from your vehicle. With emissions charges and restrictions expected to increase as we approach 2030, switching to electric vans early can save you money and headaches in the long run.
The Environmental Benefits of Choosing Electric Vehicle Fleets
Environmental, social, and governance (ESG) considerations are becoming increasingly important for businesses of all sizes in Ireland. Switching to an electric fleet demonstrates your company’s commitment to ESG principles, which can help you secure contracts and attract investors.
Why Electric Commercial Van Fleets Are the Perfect Choice for Businesses in Ireland
Every technological advance provides another reason to go electric. Year on year, our vans are becoming smarter, more efficient, and going the extra mile for your business. Charging infrastructure is growing significantly, mechanics are upskilling, and Electric Vehicle drivers are receiving preferential treatment from local authorities.
It all comes down to one decision – how soon do you want to start saving money for your business and contributing to a cleaner environment in Ireland? Maxus electric vans come with a five-year vehicle warranty and an eight-year warranty on the high-voltage battery. We also offer nationwide breakdown assistance 24 hours a day, 365 days a year. Contact us today to discuss the Maxus range of electric vans in Ireland.
For Maxus, innovation is at the core of everything we do. Since introducing our first electric van, we have been recognised as pioneers, leading the charge toward a future dominated by electric vehicles and vans. Our commitment to innovation has been acknowledged with numerous GreenFleet Awards, including accolades for Electric Vehicle Manufacturer and LCV Manufacturer of the Year. This recognition fuels our determination to continue breaking new ground and driving change for our customers.
Innovations and Characteristics Transforming Electric Commercial Vehicles
Our engineers are continuously working to narrow the gap between the present and the future. Today’s Electric Vans are connected, intelligent, and communicative. Always-on, they protect drivers and the public, monitor performance and self-check parts, and flag any maintenance needs in advance.
Each new Maxus electric van is equipped with our advanced telematic software as standard. Developed through a collaboration with LEVL, our Intelligence Onboard software, powered by the Geotab platform, provides invaluable insights including battery status, energy usage and costs, live location tracking, charging performance, and range efficiency.
We’re moving towards a future where electric vans are better connected. Internet-connected vans, like our eDeliver 9, already have the power to communicate with other vans and IoT devices. By embracing AI, we are developing our fleet to give you a competitive edge.
Navigating the Course towards Autonomous EV Commercial Vans
As innovators in the field of electric vans, our logical next step is to produce self-driving models. Building on our recent partnership with TuSimple, developers of the world’s most advanced self-driving technology, we’ve already started testing the first generation of Maxus autonomous vehicles, using LiDAR software for onboard guidance. Light Detection and Ranging (LiDAR), works like radar, emitting laser pulses to map your surroundings, gauge distances, and safely static and moving objects in your driving line.
In the meantime, we continue to make improvements to our Advanced Driver Assistant System (ADAS), which is standard in Maxus electric commercial vans. ADAS, a semi-automated system, plays a critical role in safeguarding businesses against accidents caused by driver fatigue and human error.
Features such as ‘collision avoidance’ and ‘pedestrian detection’ are highly valued by fleets, as highlighted in the 2022 Arval Mobility Observatory Barometer. Recognising the significance of accident prevention, our engineers are continually refining ADAS functionalities by integrating adaptive cruise control, lane-keeping assist, blind-spot monitoring, and night vision capabilities.
The Intersection of Electric and Intelligent Commercial Vans
With features like cruise control, lane-change assist, autonomous braking, speed alerts, blind-area monitoring, parking sensors, a reversing camera, and a dashboard touchscreen with smartphone mirroring, our new eDeliver 9 represents a significant advancement over traditional work vans. (RAC review, September 2023).
Constant innovation means that Maxus Electrical Commercial Vans are packed with features that help Irish businesses move forward, keep our roads safer for drivers and pedestrians, and keep vans on the road and out of repair shops.
This is just the start. Thanks to advancements in wireless and IoT technologies, our electric vans are becoming more autonomous, capable of interacting with the surrounding environment and making independent decisions.
Electric Commercial Vans and the Future of Transportation in Ireland
Vehicle-to-Vehicle (V2V) technology takes driving to a new level, literally allowing your vans to see around corners. A dedicated short-range communications (DSRC) protocol allows moving vehicles to talk to one another, update their drivers as to what’s ahead, and even take evasive action.
Vehicle-to-Grid (V2G) technology allows electric vans in your fleet to interact with the power grid, providing opportunities to sell surplus electricity back to the grid during idle periods.
Our ultimate goal is to achieve ‘Vehicle-to-Everything’ (V2X) connectivity. This will allow your fleet to seamlessly communicate with traffic infrastructure, including traffic lights, metres, and charging stations, facilitating smoother traffic flow, reduced energy waste, and simplified parking and refuelling processes.
Keeping Your Fleet at the Forefront of EV Innovation
Launched in 2021, the Maxus Technical Training Academy is a showcase for electric vehicle innovation and a centre of excellence for Electric Van technicians. Hundreds of mechanics have already graduated from our courses and learned skills that are fundamental to Ireland’s electric transition and future prosperity.
As AI and IoT technologies become mainstream, Maxus is dedicated to keeping our customers ahead by integrating these technologies where beneficial. Find out how innovations like Intelligence Onboard have the power to transform your business performance. Contact us today to discuss the Maxus range of electric vans in Ireland. Maxus electric vans come with a five-year vehicle warranty and an eight-year warranty on the high-voltage battery. We also offer nationwide breakdown assistance 24 hours a day, 365 days a year.
Harris Group enters new phase of business growth with appointment of new senior management team
2024 transformation to position Harris Group for long-term success says CEO
Double digit growth forecast for 2024 as new customer showroom planned for Naas Road headquarters
6 February 2024: Harris Group, Ireland’s largest privately owned automotive distributor has announced a strategic restructuring of the company, including the appointment of a new senior management team, positioning the business for a new era of growth under the leadership of Chairperson and CEO, Denise Harris.
Building on the legacy of Pino Harris who founded the company in 1961, Denise Harris will be joined by four new executive directors who will drive the business in its key areas of sales and distribution, after sales, parts and assembly and training, alongside its finance and IT functions. The appointments, together with the restructuring of the business have been designed to prepare Harris Group for its next phase of growth and future proof it for current and future generations.
Speaking about the future of the business, Denise Harris said: “We have ambitious targets for double digit growth across all of our brands in both Ireland and the UK and are growing our dealership network while also investing heavily in training. The redevelopment of our Dublin headquarters will result in a more open site meaning fleet, commercial and private buyers can visit our new public showrooms at their leisure and meet with our commercial automotive experts.” The new showrooms are at an advanced stage of planning and will open to the public over the coming months.
Located on some 24 acres on the Naas Rd. in Dublin, Harris Group is already Ireland’s largest retail sales centre for the commercial vehicle sector with marque brands including Isuzu, MAXUS and Higer Bus & Coach. With a substantial parts stockholding, the business is also the largest parts distribution centre in the country and a recognised leader in the future of motoring both in Ireland and the UK.
New leadership team
The new senior management team working alongside Chairperson and CEO, Denise Harris brings together some of the most experienced professionals in the motoring industry whose remit will be to support Denise Harris in taking the business forward:
Brian Patterson has joined the business as Group Managing Director developing and driving the group’s strategy and ambitious growth targets with responsibility for the business’ P&L.
Mark Barrett has been appointed to the role of Managing Director of Group Franchises, with responsibility for the growth and success of the group’s brands, sales, dealer development and marketing in Ireland, the UK and right-hand drive Europe, where Harris has the franchise for the MAXUS brand.
John Keogh joins the business as Managing Director of Retail Operations, heading up the sales and marketing functions in Ireland and with a focus on technological innovation, which will optimise the modern retailing concept. John will also oversee a number of key divisions including retail sales, service and parts.
Barry McGrane is Harris Group’s newly appointed Chief Financial Officer. A vastly experienced finance professional, Barry has more than 30 years’ experience working with both Irish and international businesses across multiple sectors, including motor trade, and will be responsible for Harris Group’s finance and IT functions.
Denise Harris also confirmed that Nigel Birkmyre has joined the Harris Group board. Widely recognised as a trusted leader and advisor to the automotive industry, Nigel will provide counsel and support to the new management team.
Denise Harris said: “Today marks a transformative moment for the Harris Group. Our strategic restructuring creates a platform for growth and innovation as we re-position the business in line with the evolution of the motoring industry. Together with the new management team, I have undertaken a full review of our operation to ensure we have the optimal structure, the best people and the most advanced processes to future proof the business and to be a progressive industry leader. The company has been operating for more than 60 years and is gearing up for the next 60, and beyond.
“It’s an exciting time for Harris Group as we enter this new phase of growth. And while we are creating an even more dynamic operation, underpinning all of this change is a consistent commitment to excellence and outstanding customer service. It was important to me that we retained these founding values of the business, honouring the legacy and pioneering spirit of my late husband, Pino Harris.”
2023 growth, 2024 forecasts
Harris Group has reported significant sales growth for 2023, notwithstanding the industry-wide global challenges relating to supply chain and changes in regulatory requirements. Highlights include:
The MAXUS range of light commercial vehicles, which includes an extensive range of all-electric vans and the first EV pick-up and MPV in Ireland and the UK, grew by a significant 46% in 2023.
Further growth in the region of 60% is anticipated for 2024, which will be complemented by the launch of more new vehicles for both commercial and passenger car drivers.
In the UK, MAXUS ranked number one in EV light commercial vehicle sales in December 2023 and fourth overall for the full year, despite having only launched in 2016 (Source: Glass’s)
Harris Group parts business is growing by ~30% year on year.
Sales of bus and coach grew by 19% in 2023 and is forecasted to grow significantly in 2024 with a UK launch (sales and aftersales) planned this year.
While sales of premium brand, Isuzu fell last year, primarily due to model changes and regulatory requirements, Harris Group forecasts sales growth of 50% in 2024, which will be driven, in part, by the much-lauded Isuzu D-MAX.
Investing in the future
Plans have been approved for the expansion of Harris’ onsite Training Academy, which provides cutting-edge EV (electric vehicle) training for technicians both within the group and across its extensive dealership network. The academy, launched in 2021, has quickly become a premier hub for knowledge exchange and a leading centre of excellence in EV technology education. Denise Harris said: “I am personally committed to supporting the next generation of technicians, engineers and industry professionals and firmly believe in the importance and power of continuous education and training. Future proofing the business is an ongoing process and the training academy is a central component of our long-term investment strategy.”
Network
With more than 120 independent dealerships across all its brands and territories Denise Harris confirmed that her team expects to grow the group’s dealership network by 15% in 2024. The territories in which Harris Group operates are:
Harris MAXUS sales and aftersales’ function operates in Ireland, the UK and across right hand drive Europe (Cyprus, Malta, Chanel Islands and Isle of Man)
Harris Bus and Coach is active in Ireland and the company is gearing up for a sales and aftersales launch in the UK in H2 2024
The group has the franchise for Isuzu (sales and aftersales) in Ireland
In the past three years, staff numbers have increased by 30% and the company plans to optimise its already comprehensive sales and after-sales services and enhance the customer experience through additional on-the-ground support. A recruitment drive is underway for 2024 in line with Harris Group’s long-term growth strategy.
“There is a new energy that is being felt right across our business as a result of the significant changes we are making,” said Denise Harris. “Backed by an incredible team of visionaries, I am confident that the Harris Group will continue to grow at pace, while being recognised as both an industry leader and a pioneer in new and alternative energy vehiclesfor many years to come.”
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